Aug 14, 2025 ● hireCNC
Case Study: How a CNC Machinist Job Post Reached 87,100 Machinists in 23 Hours
Case Study: How a CNC Machinist Job Post Reached 87,100 Machinists in 23 Hours
Overview
When a Texas-based machine shop partnered with hireCNC to fill a CNC Milling Manager role, they expected strong visibility. What they got was exceptional traction — over 87,000 machinists reached in less than a day, hundreds of comments, and a flood of direct candidate messages.
This case study breaks down how hireCNC’s specialized audience targeting delivers results that generic job boards can’t touch.
The Challenge
The shop needed to hire a hands-on CNC Milling Manager in Northwest Houston, TX — a leadership role requiring high pay, strong benefits, and a very specific skill set.
Past postings on traditional job boards had underperformed:
- Minimal local responses
- Large percentage of unqualified applicants
- Long time-to-fill
The shop needed an approach that would put the opening directly in front of qualified CNC professionals.
The hireCNC Approach
1. Posting in the MACHINIST Facebook Group
- Group owned & operated by hireCNC
- Over hundreds of thousands of active machinists in the community
- Audience is entirely CNC / machining industry — no irrelevant job seekers
2. Multi-Channel Push
- Facebook post paired with direct emails and text messages to our candidate database
- LinkedIn outreach to passive candidates
- SEO-optimized job board listing to capture Google search traffic
- Shares from machining influencers in our network
The Results (in 23 Hours)
📊 Engagement Metrics:
- 87.1K machinists reached
- 382 likes
- 190 comments
- 31 shares
- Dozens of direct messages from local, qualified candidates
💬 Quality of Interest:
- Majority of respondents were based in the greater Houston area
- Nearly all had relevant CNC leadership or programming experience
Why It Worked
This level of engagement isn’t random. It’s the result of:
- Niche audience targeting (only machinists see the post)
- Established industry trust (community built over years)
- Layered distribution strategy (Facebook + email + LinkedIn + SEO)
Takeaway for Machine Shops
If your machinist job ad is getting lost in the noise on generic job boards, the problem isn’t the job — it’s the audience.
At hireCNC, we put your openings in front of tens of thousands of machinists who are actively engaged with machining-related content every day.
When your post is in front of the right people, great things happen.
📩 Want results like this?
Contact us today to see how hireCNC can supercharge your machinist recruiting.
